Sample Report

Website Audit Report

Business: O'Brien's Hardware, Carlow Date: 15 May 2026 Pages scanned: 14

42 of 100

Needs work

Your site is underperforming

A score of 42 indicates significant issues across multiple categories. The good news: most are fixable. The report below prioritises what to address first for maximum impact.

The average score for Irish small businesses in similar industries is 61. Your site scores below average in every category except mobile readiness.

Category breakdown

Security

SEO

Performance

Mobile

Design & Code

Content

Top issues found

HTTPS certificate expired

SSL certificate expired 23 days ago. Visitors see a full-page security warning before they can access your site.

Renew via your hosting panel or Let's Encrypt. Should take under 10 minutes.

Critical

Page weight too high

Homepage loads 3.2 MB of resources. Target is under 500 KB. Unoptimised images account for 2.1 MB.

Compress hero image (currently 1.4 MB PNG). Convert to WebP. Implement lazy loading.

High

Missing meta descriptions on 8 of 14 pages

Search engines auto-generate snippets from page content, which often look incoherent. This hurts click-through rates.

Write unique meta descriptions for each page. Keep under 160 characters. Include primary keyword.

High

No Content Security Policy header

Your site does not have a CSP header. This increases the risk of cross-site scripting and data injection attacks.

Implement CSP in report-only mode first, then enforce. Our report includes a recommended starter policy.

Medium

No HSTS preloading

HSTS header is present but preloading is not configured. First-time visitors are vulnerable to downgrade attacks.

Add preload directive to HSTS header and submit your domain to the preload list at hstspreload.org.

Medium

Prioritised recommendations

Renew SSL certificate immediately

An expired certificate blocks visitors entirely. This is losing you customers right now. Most hosts offer free Let's Encrypt certificates with one-click renewal.

Compress and convert all images

Replacing the 1.4 MB hero PNG with a WebP alternative will cut page weight by 80%. Implement lazy loading on images below the fold. This alone moves your performance score from 30 to 55+.

Write meta descriptions for all pages

This is an afternoon's work that directly increases search click-through rates. Each description should be unique, include the page's primary keyword, and state the value to the visitor.

Enable security headers

Add Content Security Policy, X-Frame-Options, X-Content-Type-Options, and Referrer-Policy headers. Our audit includes the exact header values recommended for your setup.

Configure browser caching

Set Cache-Control headers for static assets. Returning visitors will load your site 40-60% faster. Set a one-year cache for images, CSS, and JavaScript files.

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