A website audit is a systematic examination of your website across multiple dimensions: security, SEO, performance, mobile design, code quality, and content. It identifies problems and provides a prioritised list of fixes.
Security � HTTPS configuration, SSL certificate validity, security headers, mixed content warnings, and HSTS implementation.
SEO � Title tags, meta descriptions, heading structure, canonical URLs, Open Graph tags, structured data, sitemaps, and robots.txt.
Performance � Page weight, HTTP requests, image optimisation, render-blocking resources, browser caching, and Core Web Vitals.
Mobile � Viewport configuration, touch target sizes, responsive design, and mobile usability.
Design and code � HTML validation, favicon presence, framework detection, inline styles, and code quality.
Content � Word count, readability, link health, contact information, and website freshness.
A website audit gives you a clear picture of what is working and what is not. Instead of guessing why your site is not generating leads, you get a data-driven list of specific issues with prioritised fixes.
For Irish small businesses competing locally, a website audit is the fastest way to identify competitive advantages. Your competitors likely have the same common problems: slow load times, missing security headers, broken links, and outdated content.
Run a full audit quarterly. Between audits, address the high-priority issues first: security vulnerabilities, broken links, and critical SEO problems. A quarterly cadence catches problems before they affect rankings and customer trust.
Free audits like Site Reports provide a comprehensive overview with actionable recommendations. They are suitable for most small businesses. Paid audits offer deeper analysis with competitive benchmarking, conversion optimisation, and ongoing monitoring.
Our free audit covers security, SEO, performance, mobile, design, and content.
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