Structured data is a standardised format for providing information about a page and classifying its content. Search engines use it to generate rich results like star ratings, FAQ dropdowns, and business information panels.
Structured data is added to your HTML as JSON-LD (recommended), Microdata, or RDFa. JSON-LD is a script block in your page head that describes your content in a machine-readable format.
Example: A LocalBusiness schema tells Google your business name, address, phone number, opening hours, and customer reviews. Google can display this information directly in search results as a knowledge panel.
LocalBusiness � Essential for any business with a physical location. Includes address, phone, opening hours, payment methods, and price range.
FAQPage � Displays your frequently asked questions as expandable results in search. Increases search real estate and click-through rates.
Review � Shows star ratings in search results. Only use if you display genuine customer reviews on your site.
Product � For e-commerce sites. Includes price, availability, and reviews.
Article � For blog posts and news. Includes author, publish date, and featured image.
Google's Rich Results Test validates your markup and shows how it will appear in search. Schema.org is the definitive reference for all schema types and properties.
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